About HMC

Hospitality Marketing Concepts (HMC) develops and manages highly valued affinity programs for more than 800 premier hotel and resort properties worldwide with a growing network of over 1 million members.

HMC produces and administers affinity programs that are designed to provide participating hotels with:

Increased customer loyalty
Increased frequency of visits and patronage
Incremental revenue and profit in:
Rooms
Food & Beverage
Banquets & Meetings
Other Revenue Centers

HMC affinity programs have proven successful around the world and are welcomed by hoteliers because these programs:

Require no capital expenditure from the hotel
Complement existing loyalty programs
Build extensive local awareness without the use of hotel staff or resources
Generate and expand existing local customer base that withstands external market conditions and travel trends
Give marketing access to over 1 million international members through the CLUBHOTEL™ network
Establish a foundation upon which participating hotels can develop their own marketing efforts to further augment revenue and profit

Learn more at hmc.clubhotel.com